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The Healthcare Brand Toolkit

Transform complex innovation into clear positioning that drives revenue.

This interactive toolkit walks you through the same positioning frameworks we use with market-leading healthcare clients, like Straumann, Carestream, Formlabs, and others.

Complete the 6 strategic frameworks below, and you'll receive a comprehensive document with your positioning completed, plus examples and guidance tailored to your company.

What's Included

✓ Brand Positioning Framework

Define your target audience, differentiation, and value proposition

✓ Competitive Differentiation Matrix

Map your strategic white space and identify where you win

✓ Messaging Architecture Blueprint

Build messaging that scales across teams and channels

✓ Healthcare Buyer Personas

Understand the 3+ decision-makers in healthcare sales

✓ Brand Audit Self-Assessment

20-point diagnostic to identify your biggest brand gaps

✓ GTM Readiness Scorecard

Evaluate your launch, expansion, or fundraising readiness

⏱️ Time to complete: 30-60 minutes

💾 Save and resume anytime

📧 Receive your completed toolkit via email within 1 hour

Ready to clarify your positioning?

Let's start with some basics about your company, then dive into the strategic frameworks.

No fuzz. No tricks. Just strategy.